2025 Hyundai Santa Cruz: Prices, Features and More

The 2025 Hyundai Santa Cruz represents the latest evolution of Hyundai’s sport adventure vehicle, building upon the foundation established by its predecessors. Positioned as a versatile option for drivers seeking both everyday practicality and weekend adventure capabilities, the 2025 model introduces several updates to its design, performance, and technology features. As the compact pickup market continues to expand, Hyundai has refined the Santa Cruz to maintain its competitive edge while addressing feedback from previous model years.

Core Features and Capabilities

The 2025 Santa Cruz continues to showcase Hyundai’s commitment to versatility with its unibody construction that provides car-like handling with pickup truck utility. The vehicle maintains its signature design elements including the cascading grille and distinctive daytime running lights, though with subtle refinements for the new model year. The bed, measuring approximately 4.3 feet in length, features an integrated lockable tonneau cover and innovative storage compartments, making it practical for various cargo needs.

For 2025, Hyundai has enhanced the Santa Cruz’s capability with an upgraded available all-wheel-drive system that improves traction in challenging conditions. The vehicle maintains its respectable towing capacity of up to 5,000 pounds when properly equipped, allowing owners to haul small trailers, boats, or recreational equipment. Ground clearance remains suitable for light off-road use, though the Santa Cruz is primarily designed for on-road comfort with occasional adventure capability.

Available Trim Levels and Configurations

The 2025 Santa Cruz lineup has been streamlined to offer four distinct trim levels: SE, SEL, SEL Premium, and Limited. The base SE trim provides essential features at an accessible price point, while the SEL adds comfort and convenience options that appeal to daily drivers. For those seeking additional luxury and technology features, the SEL Premium strikes a balance between affordability and amenities.

The top-tier Limited trim represents the pinnacle of the Santa Cruz lineup, featuring premium materials, advanced driver assistance systems, and exclusive design elements. Each trim can be configured with either front-wheel drive or all-wheel drive, with the exception of certain higher-powered engine options that come standard with all-wheel drive. This modular approach allows buyers to select a Santa Cruz that precisely matches their needs and budget without compromising on core functionality.

Performance Specifications

Under the hood, the 2025 Santa Cruz offers two engine options. The standard powerplant is a 2.5-liter four-cylinder engine producing approximately 191 horsepower and 181 lb-ft of torque, paired with an 8-speed automatic transmission. This configuration provides adequate power for everyday driving while maintaining reasonable fuel efficiency for its class.

For drivers seeking more performance, Hyundai continues to offer the turbocharged 2.5-liter four-cylinder engine generating around 281 horsepower and 311 lb-ft of torque, connected to an enhanced 8-speed dual-clutch automatic transmission. This powertrain delivers significantly more responsive acceleration and improved towing capability. The 2025 model benefits from minor tuning improvements to both engines, with slight gains in fuel economy expected across the lineup. The EPA estimates for the standard engine hover around 22 mpg city and 26 mpg highway, while the turbocharged variant achieves approximately 19 mpg city and 27 mpg highway.

Technology and Interior Features

The 2025 Santa Cruz receives notable technology upgrades, starting with an enhanced infotainment system featuring a standard 8-inch touchscreen on lower trims and a 10.25-inch display on higher trims. Both systems support wireless Apple CarPlay and Android Auto integration. The digital instrument cluster has been improved with sharper graphics and additional customization options, particularly on the Limited trim which features a fully digital 10.25-inch display.

Interior comfort remains a priority with available leather seating surfaces, heated and ventilated front seats, and dual-zone climate control. The cabin design balances utility with refinement, featuring durable materials in high-touch areas while maintaining an upscale appearance. Rear seat accommodations provide adequate space for adult passengers, though not as spacious as full-size crew cab pickups. Storage solutions abound throughout the interior, including under-seat compartments and configurable cargo areas that enhance the vehicle’s practical appeal.

Current Pricing and Model Comparison

The 2025 Hyundai Santa Cruz starts at approximately $26,500 for the base SE trim with front-wheel drive, representing a modest increase from the previous model year. Moving up to the SEL trim brings the starting price to around $28,900, while the SEL Premium begins at approximately $36,300. The top-tier Limited trim commands a premium at roughly $41,000, with all-wheel drive adding approximately $1,500 to any trim level.

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Trim Level	Starting MSRP (est.)	Key Features	Engine
SE	$26,500	8” touchscreen, wireless Apple CarPlay/Android Auto, 18” alloy wheels	2.5L 4-cylinder
SEL	$28,900	Blind-spot monitoring, proximity key, heated seats	2.5L 4-cylinder
SEL Premium	$36,300	Turbocharged engine, digital key, leather seats	2.5L Turbo 4-cylinder
Limited	$41,000	10.25” navigation, Bose audio, surround-view monitor	2.5L Turbo 4-cylinder

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Prices, rates, or cost estimates mentioned in this article are based on the latest available information but may change over time. Independent research is advised before making financial decisions.

When compared to competitors like the Ford Maverick (starting around $23,400) and the Toyota Tacoma (starting around $29,500), the Santa Cruz positions itself as a premium compact pickup with more standard features than the Maverick but a lower entry point than the larger Tacoma. The Honda Ridgeline, which shares the Santa Cruz’s unibody construction philosophy, starts significantly higher at approximately $38,800 but offers more interior space and cargo capacity.

Tips for Getting the Best Deal

When shopping for a 2025 Santa Cruz, timing your purchase can significantly impact the final price. End-of-month or end-of-quarter periods often feature more aggressive dealer incentives to meet sales targets. Additionally, the introduction of the 2026 models later in the year may create opportunities for discounts on remaining 2025 inventory.

Consider expanding your search radius to include multiple dealerships, as pricing can vary significantly between locations. Using online price comparison tools can help identify dealers offering competitive pricing. Pre-approval for financing before visiting dealerships puts buyers in a stronger negotiating position and helps avoid focusing solely on monthly payments rather than total vehicle cost.

Factory incentives and loyalty programs can provide substantial savings for returning Hyundai customers or those trading in specific competitor vehicles. Military members, first responders, recent college graduates, and mobility program participants may qualify for additional discounts through Hyundai’s special programs. When negotiating, focus on the out-the-door price rather than just the MSRP to account for taxes, fees, and any add-ons that might affect the final cost.

The 2025 Hyundai Santa Cruz continues to occupy a unique position in the market as a versatile sport adventure vehicle that bridges the gap between traditional SUVs and pickup trucks. With its refined features, diverse trim options, and competitive pricing structure, it remains an attractive option for buyers seeking utility without sacrificing comfort and technology. As with any vehicle purchase, thorough research and test drives are essential to determine if the Santa Cruz’s particular blend of capabilities aligns with individual needs and preferences.